Mini Programs are not downloaded to a phone via a traditional Western app store, but instead, these run within the WeChat app. Mini Programs are apps built within the WeChat platform itself and are not hosted externally by your company. The other option is to develop a WeChat 'Mini Program' to feature your products and services. For a business, this route offers a low barrier to entry as your existing website may be used as a base. The process is similar to building a mobile-responsive website with additional design and layout considerations for WeChat. It involves creating pages with expected design behaviour for WeChat and linking these from within your WeChat account. As WeChat has a built-in web browser, often the user is not fully aware which content is posted within WeChat and which is provided by external company web pages.ĭeveloping a website to display in this mobile format is known as 'H5'. A lot of time on their phone is spent on WeChat. Many Chinese users spend large amounts of time using their phones to browse the internet rather than a PC. There are two options to consider: H5 website and mini-programs.

We help optimise all that you offer online for WeChat also. It's important to realise that many users, including Chinese business users, rarely leave the WeChat app.

Many overseas companies see WeChat social media and the corporate website as separate.

To access the vast potential of Chinese social media, aligning and optimising your existing web service for WeChat is a very important step.

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